On the cusp of its merger with Omnicom, Interpublic is not releasing a third-quarter ad forecast for the first time in years, ...

Some jaw-dropping stats: we spend 80% of our waking hours consuming media, including 5.3 trillion-plus ads each year. That's ...

Three separate reports from PayPal, Deloitte and Measure Protocol show how AI has increasingly become the influencer when ...

The work is equal parts satire and AI-powered creative lab and reimagines Kennedy, Khrushchev, and Castro as characters in a ...

In new duties, Audi will be the presenting sponsor of the Team of the Matchday series and an official partner of the MLS All-Star Game, ...

Google is testing the ability to automatically assign a "New Customer Value" in "New Customer Acquisition" campaigns - without advertisers' consent and with pushback from agencies supporting brands.

OpenAI has launched "Atlas," its AI-powered web browser built around ChatGPT. The browser has a memory and offers agentic features that will help advertisers connect brands with consumers.

A program like the New York Times’ MiniCrossword reportedly brought joy to people, although it has now been commodified behind a paywall. To further pinpoint the research, of those who follow the news ...

California Governor Gavin Newsom this week signed a bill requiring social media platforms to display cigarette-style warning labels to teens under the age of 17. AB 56, set to take effect in 2027, ...

Sam’s Club is introducing “Yes AND,” a new campaign that CMO Chris Curtin says speaks to the heart of the brand’s members: they expect to get everything on their holiday wish list: quality, ...

The Arena Group Holdings, Inc. has acquired the intellectual property of ShopHQ from IV Media, LLC. The terms were not disclosed. “With the acquisition of ShopHQ, a former $500 million plus revenue ...

The update was provided with the release of the company's third quarter earnings results that show an organic revenue gain for the period of 2.6%.