Pepsi targets Gen Z with ambitious 90-style visual overhaul
Feb 26, 2024 · Pepsi's highly-anticipated re-brand is set to hit UK shelves in earnest from next month, with a new visual identity reminiscent of its iconic 90s logo.
PepsiCo just got its first new logo in almost 30 years, and it looks ...
Nov 3, 2025 · The new PepsiCo brand identity, which includes a fresh wordmark, logo, and tagline, is the company’s first rebrand since 2001. The company has had three different corporate identities …
Why is Aunt Jemima removing the image from the packaging and …
Learn about Aunt Jemima's rebranding and the removal of the image from its packaging on this page.
PepsiCo to rebrand Lay’s, Tostitos
Jul 23, 2025 · NEW YORK — PepsiCo Inc. announced last week that it will rebrand two of its flagship snack brands—Lay’s and Tostitos—to eliminate artificial dyes and flavors, part of a broader push to …
PepsiCo's first new corporate identity in 25 years sparks debate
Nov 3, 2025 · After 25 years, PepsiCo’s bold new logo ditches the iconic red-and-blue palette for earthy tones and a lowercase identity. But branding experts say the rebrand feels more like an escape from …
Pepsi reveals ‘complete rebrand’ ahead of March campaign
Jan 16, 2024 · Pepsi is unveiling a complete rebrand in March, with new pack designs for all formats rolling out across grocery, wholesale and convenience. The rebrand will create a consistent identity …
Mountain Dew aims to "reclaim its legacy" with mountain-focused rebrand
Oct 9, 2024 · Beverage company PepsiCo has unveiled a rebrand of its Mountain Dew drink with a new logo and packaging focused on it's mountain roots.
PepsiCo Bold New Logo After 25 Years | PepsiCo Rebrand 2025
Oct 29, 2025 · PepsiCo has introduced its first new logo and corporate identity in nearly 25 years, marking a bold step in its global brand transformation.
The new Pepsi logo: Pepsi gets its first rebrand since 2008
Mar 28, 2023 · Pepsi launched a new logo and brand system that uses high-contrast visuals to sell Zero Sugar products.
PepsiCo reports strong international growth, plans Lay’s and Tostitos ...
Jul 18, 2025 · PepsiCo has reported stronger-than-expected quarterly earnings, driven by robust international sales and improving performance in North America.
Coca-Cola-Coke, PepsiCo-Lay's to under major changes? What …
Jul 17, 2025 · PepsiCo-Lay's, Coca Cola Coke have been the most popular brands around the world. Will there be major changes to these products?
PepsiCo’s chief design officer is departing
Mar 20, 2025 · Mauro Porcini, who infused design into PepsiCo’s culture and led projects ranging from the lauded rebrand of Pepsi to more sustainable beverage dispensers, is leaving the company for …
Case study: Pepsi's new logo and 3 lessons on (re)branding
Attend Technology for Marketing Embodying a new identity At the end of March 2023, Pepsi unveiled its new logo for the first time in 14 years, starting a new era for the brand. While the famous cola …
Pepsi marks the beginning of a new era with first visual identity ...
Mar 4, 2024 · Pepsi’s new look took flight worldwide on 1 March, taking over iconic global locations in celebration of its first major global redesign in fourteen years. The new logo and visual identity will be …